Google has entered the social bookmarking market with a new product called Shared Stuff.Shared Stuff is simple enough; users drag a “email/ share” button into their browser, and click it when they want to add pages to their Shared Stuff profile. Links can include an image, text extract, and/ or a user comment.
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Washington Post reported Google's purchase of Feedburner recently . Founded in 2003 it is one of the leaders in the online publishing and advertising services space particularity for blogs and other news content . Feedburner enables a reader to get customized content and read it through user friendly interfaces like the Google Reader. In the last couple of years has volume of content delivered and read through RSS and Atom feeds has increased exponentially and by acquiring Feedburner , Google now has a vehicle of its own which can further consolidate its position in the advert market . The acquisition makes good strategic fit at a concept level , but the only hitch is one could use Feedburner and Google , independent of each other and derive value from it , going forward it would be interesting to see how Google integrates Feedburner into its suite of offerings and makes it a more compelling value proposition for the reader who is looking for customized content
While loading Google Reader tonight , I noticed that a link called "Offline New" (see screenshot above ...pointed arrow) , as I clicked on the icon , it discovered that Google has been working on new open source program called Google Gears which allows web applications to run offline . I can see myself using it when I travel to read my RSS feeds offline . The company believes that in the long-term, Google Gears can help the industry to move toward a single standard for offline capabilities that all developers can use. Google Gears is a fantastic idea which addresses a major user concern, the availability of data and applications when no Internet connection is available, or when a connection is slow or unreliable. Google Gears works with all major browsers on all major platforms such as Windows, Mac and Linux....keep going google ....
Yes , yet another post on Google ...however the context is slightly different . We all know the absolute supremacy of Google in the search business, 65% of the market share (its nearest rival Yahoo at 28%) , and its competitive posture threatening the very existence of the core business of Microsoft . From a strategy standpoint one would argue that Google's top management bandwidth would entirely be diverted to building the online advertisement business , so that it can gradually consolidate its current leadership position and gain a significant market share of an industry which is growing at a CAGR of 25% . Most companies don't revisit winning strategies when the going is so good (in cricket most captains don't like to change winning teams ..) . However Google has launched the "Google Universal Search" which is the largest revision of their search engine in the last 2-3 years . One understands that search is the core of the existence of Google and therefore revisions to the search process is part of their technology strategy , but there are only a few cases in business history where an organization pays so much attention to a service or product that is already far ahead of its competitors . That's what makes Google such a special company........
Additional Resources : Google universal search implications
