Enhancing Competitive Advantage when the going is good-Google Universal Search

Yes , yet another post on Google ...however the context is slightly different . We all know the absolute supremacy of Google in the search business, 65% of the market share (its nearest rival Yahoo at 28%) , and its competitive posture threatening the very existence of the core business of Microsoft . From a strategy standpoint one would argue that Google's top management bandwidth would entirely be diverted to building the online advertisement business , so that it can gradually consolidate its current leadership position and gain a significant market share of an industry which is growing at a CAGR of 25% . Most companies don't revisit winning strategies when the going is so good (in cricket most captains don't like to change winning teams ..) . However Google has launched the "Google Universal Search" which is the largest revision of their search engine in the last 2-3 years . One understands that search is the core of the existence of Google and therefore revisions to the search process is part of their technology strategy , but there are only a few cases in business history where an organization pays so much attention to a service or product that is already far ahead of its competitors . That's what makes Google such a special company........

Additional Resources : Google universal search implications