Showing posts with label Microsoft vs Google. Show all posts
Showing posts with label Microsoft vs Google. Show all posts

Wednesday, September 26, 2007

Google vs. Microsoft: A Rivalry Is Created

Microsoft must really hate Google. This has become an online rivalry…almost officially. Even though Google is ahead of the market in search and many other aspects of the world online (by far the worlds largest online company), well Microsoft is well…Microsoft…Windows…Bill Gates…

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Wednesday, June 27, 2007

Microsoft beware-Google docs and spreadsheets new and improved

Google docs and spreadsheets is one killer application which will have significant impact on the proprietary software business of Microsoft . A freebie that comes with your Gmail account , Google docs and spreadsheets make document sharing easier and interactive . Though am not active user of Google docs , but I realised that Google has enhanced it's features recently (My personal Google doc screenshot attached) . The interface is much better with lot of additional functions thrown in , the details of which are available in the website . Its not long before Google docs would make a serious dent to the MS suite . Google is well and truly invading the underbelly of Microsoft .......it seems Google is to Microsoft what Microsoft was to IBM.

Monday, June 25, 2007

Google says Vista Search Changes not Enough

We inspected Microsoft's joint filing and found that Microsoft is not going to allow a complete override of the default search service in all Explorer windows, and that the company also rejects Google's concerns about performance.



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Thursday, June 21, 2007

Microsoft altering the Vista !

Another setback for Microsoft Corp ! , it has agreed to alter its Vista operating system after Google's Washington office successfully filed an antitrust complaint to the Justice Department and other government authorities asserting that Microsoft's new Vista operating system discriminates against Google software. Google complained that it was disadvantaged by how Microsoft designed features for conducting desktop searches. This judgement also signifies Google's growing clout in Washington . Jeff Bimbaum reports about Google's conscious efforts in lobbying . Google with its proven supremacy in the online search and advertisement business and now with its ability to swing antitrust motions against Microsoft ,is set to become another monopoly by itself !

Saturday, May 26, 2007

The battle for "Search" , Microsoft vs Google


iTWire.com an online technology magazine reported in March 19, 2007 that Microsoft has decided to leverage its global base of Windows users and to give cash incentives to switch from Yahoo or Google search engines to Windows Live Search . These cash incentives are however not available to individual users , but to companies who have thousands of installed PC's . Microsoft’s new program is called “Microsoft Service Credits for Web Search has already been rolled out . At the time of the launch of the scheme Microsoft had a minuscule 6% share of the search business wherein Google commanded more than 50% . Microsoft believes that the new scheme would make a big difference to its fortunes in the search business. However according to another report recent , Microsoft lost ground in the search business in April this year. Its market share slipped to 9% to 10.1% in the month of April (though it grew 4% approx in the first quarter of 2007) . Correspondingly Google witnessed a growth of 1.5% and Yahoo 1% . Google now commands almost 55% of the search business , clearly a leader ....... . As we know Google is continuing its onslaught on the Microsoft citadel with Writey and Spreadsheets growing in stature .It would be worthwhile to examine whether Microsoft's recent aggression in the online advertisement business and its focus on the Windows Live search engine is good enough to put brakes to the great Google story ....

Sunday, May 20, 2007

The Battle for Online Advertising -Microsoft makes its first major move


Since April this year I have been covering the battle for the Internet advertising market in this blog . I started the "Yahoo vs Google" section of this blog in April 11 with the Viacom -Yahoo deal , wherein Viacom chose Yahoo as its Internet advertising partner . Soon thereafter came the Google-DoubleClick deal which threatened to change the dynamics of the industry . This deal ensured that Google -a leader in the Internet search and text advert business build strategic capabilities in the graphic and banner advert segments. Yahoo responded soon enough through alliances with the McClathy newspaper group and acquisition of Right Media . While Yahoo and Google have been in the media for acquisitions and alliances for the a month and a half , Microsoft has not been sitting quite either . It was one of the participants in the DoubleClick sale process , and there has been talks of a Microsoft -Yahoo merger to try and halt Google's juggernaut .

The core objective of this frenzy has been to "build relationships (alliances) or invest in technology that can deliver the right advert to the right person at the right time across myriad online sites" . 18 May was another new height in this frenzy when Microsoft announced its intention to buy online advertising company aQuantive for a staggering USD 6.1 bn . This is the single largest Microsoft acqusition and signals its intent to build an Internet advertising business on its own . According to estimates the online advertising market in the USA is expected to be in the range of USD 29 -31 bn by 2010. The Microsoft -aQuantive acquisition is a deal which not only signifies Microsoft's serious intent to build its Internet advert business, but is also a very critical strategic move to protect its core software business . Google, the current leader in the online advert business is making inroads into traditional Microsoft territory by offering word processing and spreadsheets (Google spreadsheet, Writey) free . Therefore it is critical for Microsoft to de-risk its portfolio by getting into a new line of business and also protecting its tradional castle from the Google onslaught.

Keep watching , perhaps its time to start a separate section in this blog titled "Microsoft vs Google- The Clash of the Titans"......Yahoo has been left far behind.