Online Advertising -Miscrosoft responds to the Google -DoubleClick Deal

Yesterday , I had reported about the Google-DoubleClick deal which was soon after the Viacom -Yahoo deal was sealed . Today Microsoft Corp has raised antitrust concerns...Brad Smith, General Counsel for Microsoft quoted in the Washington Post today .."By putting together a single company that will control virtually the entire market . . . Google will control the economic fuel of the Internet," .The response from Microsoft (... a losing participant in the DoubleClick bidding process) itself a veteran defendant of epic antitrust battles in the United States and Europe is indeed ironical ...does Microsoft has different standards for itself and others ...!!!

The real issue however could be that the online internet advertising market is witnessing a healthy 17% growth , making it a USD 10 billion industry today .The deal is definitely going to provide more completion and make the Internet more vibrant and content rich

It is interested to note the comment of Jordan Rohan an analyst with RBC Capital Markets quoted to the New York Times ....“Keeping Microsoft away from DoubleClick is worth billions to Google, .....Yet again, Microsoft is on the sidelines and away from the action.”

So is Microsoft genuinely interested on issues of monopoly and anti-trust ? or has it been completely outmaneuvered by Google .....only time will tell....