Google could be one of the bidders for Dow Jones

Rupert Murdoch's $5 billion takeover bid of Dow Jones and Co has sparked of an auction for the 125 year old publisher . This first leg of the drama has been reported by Bloomberg

Michael Chren, managing director of Allegiant Asset Management Co. in Palm Beach Gardens, Florida quoted that other bidders would include General Electric (owner of the CNBC network) , Washington Post and even Google Inc .

Jon Murchinson, spokesman Google, declined to comment, Washington Post Chief Financial Officer John Morse wouldn't comment, while Jack Immelt of GE negated the news .

Google watchers , will keep you updated on this from Google's perspective.......